BACKGROUND

COSESAM (Corporación Colombiana de Secretarios de Salud Municipales)

Market Access & Institutional Sales

Jul 2022 - Actual

Support public health actions to strengthen health management through vertical and horizontal cooperation and the exchange of experiences and strategic alliances that facilitate and promote the management capacity of the territories.

ResMed

Market Access & Institutional Sales

Jul 2022 - Actual

Generate strategies around Market Access and Public Health Policies in HLATAM (Mexico, Colombia, Chile)
Develop and execute MAA strategy for connected and integrated care offerings for Sleep and Respiratory Care, in order to reach more patients, tackle affordability, and increase the population under treatment

Market Access - south Andes

May 2021 - Jul 2022

Create, develop, and manage relationships with main payers (Health Insurances/Trade Associations/Secretaries of Health).
Offering solutions and products through Health Economics, Account Management, and Value Propositions
Real-world evidence (RWE) projects implementation
Partners with Clinical Team Affairs to identify, prioritize, and conduct evidence generation needed to support market access strategies
Anticipate and create new business channels through innovative offerings.

BIOSPIFAR S.A

Market Access & Sales Force Manager

February 2020 - May 2021

Lead relationships with EAPB´s and IPS management levels and Risk Management, Scientific Societies, and Secretaries of Health to develop value programs.
Support and value-added programs to EAPB´s and IPS
Develop knowledge and training of the sales team in market access.
Lead Multiple Sclerosis and Bleeding Deficiencies portfolio. (Team in charge)
Budget annual sales US $ 10,000,000
Direct Reports 11 Colleagues

Sanofi

1. KIM Public Market Colombia & Market Access

July 2013 – December 2017

Budget annual sales US $ 1,000,000 (Public Market)
Identify and establish relationships (Advocacy & Access) with territorial entities, Ministry of Health, COSESAM, Municipal Councils, and departmental assemblies.
achieve access to the portfolio in charge (sources of funding and form of procurement) - business plans.

2. Public Market Manager Colombia – MinSalud

December 2017 – January 2019.

Budget annual sales US $ 10,500,000
Support and promote recommendations for the Colombian vaccination program.
Identify and establish relationships (Advocacy & Access) with territorial entities, Ministry of Health and PAHO.

Achievements

Best Institutional Manager Latin America Sanofi Pasteur, Orlando -EEUU febrero 2018 y febrero 2017 Paris “Champions for Customers”
Development of strategic lobby with decision makers and influencers at the level of payers, territorial entities, and secretaries of health in Colombia.
in the recommendation second dose of IPV (Inactivated polio vaccine) National Immunization Program - NIP – Colombia – 2018 (Impact U$5 MM)

3. Sales and Promotion Manager Colombia - Institutional

January 2019 – October 2019

Budget Annual Sales US $ 20,000,000
Direct reports 12 Colleagues
Ensure Business Plan /year increases productivity and competitiveness of the team in charge.
Implement marketing strategies and investment of allocated resources, profitability- Design and Execution of negotiations. Achievements

Stop negative trend sales
Talent development team in charge, structure new commercial force.
Structure and implementation of the risk management program

Universidad el Bosque

Docente

January 2018 - June 2022

Diplomado Market Access
Especialización Marketing farmacéutico

Novo Nordisk Colombia S.A.S

Diabetes Sales Specialist

January 2012 - June 2013

Implement strategies for the inclusion and positioning of insulins in the insurance market (contributory, subsidized regime) and provider (Market Access)
Support Sales Budget.

Pfizer S.A.S

Key Account Institutional Manager

June 1996 - September 2011

Ensure compliance with sales budget, through the development of business plans that allow to include and position portfolio in charge, through tenders and alliance with potential IPS's.

Janssen Farmacéutica

Sales representative

March 1995 - June 1996

Support Sales Budget (Cali and North Valley)
Implement marketing strategies in pharmacies and physicians in charge

2010 - present

Background